Change may not be music to your ears, but ...

Brand Strategy is the true north that guides a brand’s story and essence in both an online and offline experience.

 

Site

Eison Triple Thread

Installed

Fall 2018

Team

Omolola Olateju

 

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How does music impact your everyday clothing decisions? Eison Triple Thread passionately sought an answer to that very question. Their solution: a platform that’s never existed, FITS. Once connected to Spotify, FITS presents clothing recommendations aligned to your lifestyle and music preferences. As compelling as the technology was, they struggled to translate this innovative concept into words their customers understood. I was asked to think through their how the tech impacts their brand positioning, and below are the results.

 
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Our process:

 

1.

Julian Eison and I worked to bring to life the FITS strategy through a new brand positioning. Provided with the initial framework and brand identity, I was able to quickly uncover the nuggets that were the bedrock of the Eison Triple Thread brand an encapsulate the changes accomplished through FITS.

 

2.

Through strategic changes, I was able to better define FITS to the end consumer and integrate FITS into the Eison Triple Thread identity.